Business Insider - 10/2/12
I'm not suggesting that viewabilty measures aren't important, or that publishers shouldn't deploy them. Quite the opposite, I think that every publisher should be using a tool like MOAT... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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