New York Business Journal - 9/11/2014
Moat, a software-as-a-service analytics company, is banking on its Attention Analytics product becoming a must-have tool as the industry moves away from counting clicks and impressions. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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