Digiday - 9/3/15
Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad inventory is being blocked. On mobile, less than 5 percent is blocked, but that may change quickly, he said. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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