The Information - 9/3/2014
Frustrated by an online advertising marketplace in which many banner ads and videos are paid for but never seen, ad agencies and their clients have begun demanding that publishers provide robust, contractual guarantees on ad “viewability.” [...] “What we tell publishers and advertisers is it’s okay to use different vendors, but also have a requirement that everyone be completely transparent and require that all numbers be within a certain range of each other,” said Jonah Goodhart, CEO of Moat. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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