PadSquad and Moat Partnership Amplifies Value of Mobile Advertising Analytics, Offering Better Insight on Ad Viewability
CIO Review - 3/7/14
There was an estimated $100 billion spent in digital advertising in 2013, did you get the right return? Tracking success in marketing spend has been a question that the Internet was supposed to have solved; after all it’s the most trackable medium, right? Until recently though, the most trackable medium has left us with antiquated measures like click-through rates and page views as the default method to judge the success of our hard spent dollars. Enter Moat. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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