The New York Times - 10/2/2016
“Every other medium has a currency,” said Jonah Goodhart, the founder of Moat. “You can measure time in the same way across platforms even if the impact of time is different on those platforms.” READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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