AdAge - 10/22/12
According to research by the analytics company Moat, the Obama campaign had a 93.3% share of voice in terms of display-impression volume in September across the top 20,000 publishers, compared with the Romney campaign's 6.7%... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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