Moat - 11/22/16
With the Moat Video Score, marketers and publishers will now have a way to understand and evaluate video on all platforms. Building on top of the great work done by many in the industry around 3rd party measurement of viewability, humanity, and increased transparency, Moat's new framework enables the industry to leverage a single metric to go beyond definitional differences and move toward a continuum model. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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