Huffington Post - 5/5/2014
For the last year, online video advertisers have been realizing that as many as 40% of video ads played and paid for may not actually be viewed by humans on the other end. WATCH VIDEO
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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