New York Times - 5/3/2014
The crux of the problem is that the number of video ads that agencies and brands want to run far exceeds the amount of quality inventory... As video ads started catching on a few years ago, “all you heard was ‘There’s not enough, not enough, not enough,’ ” says Jonah Goodhart, co-founder of Moat... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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