Yahoo! Finance - 4/10/14
BrightRoll is partnering with independent measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council's (MRC) new video viewability guidelines... Moat is the first video viewability solution to be fully integrated into the BrightRoll platform to provide reporting and measurement for campaigns... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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