Business Wire - 3/21/17
“As an industry we are working to connect viewability and attention metrics to direct revenue impact, which will enable marketers to draw a straight line between their campaigns and business outcomes" READ MORE.
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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