Marketing Magazine - 3/10/15
Moat's attention metrics go deeper than impressions and click-throughs. The integration means Olive clients will be able to assess viewability, in-view time, ad interactions, hovers and other detailed attention metrics across their premium publishers. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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