Wall Street Journal - 6/30/2014
The Media Rating Council — the industry association that establishes common media measurement standards — is due on Monday to give the go-ahead for media buyers and sellers to begin transacting based on new video “viewability” metrics. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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