Razorfish - 6/23/2014
Content marketing remains one of the most authentic, useful ways for brands to reach their consumers. [...] Aniq Rahman, President of Analytics company Moat, mentioned thinking outside the box as far as metrics are concerned. Things like scroll velocity, propensity for content to be shared and view-ability should be used more in efforts to prove the value of content. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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