Twitter Has Enlisted Moat, an Independent Measurement Firm, to Determine the Viewability of Its Video Ads
The Wall Street Journal - 6/16/15
Twitter is officially rolling out ads that will play automatically in a user’s timeline, taking on the dominant forces in online video advertising — Google and Facebook. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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