Adweek - 6/12/2014
True[X], though, cannot simply claim ads are seen on its own, so the Los Angeles-based company (formerly called SocialVibe) is teaming with Moat for viewability verification. Moat yesterday announced that it was one of the first vendors authorized by the Media Ratings Council (MRC) for viewability in terms of both display and video impressions. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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