Most Online Video Ads Are Played To Completion (71%), But Nearly Two Thirds of Them Aren’t Being Seen Or Heard Upon Completion
Digiday - 6/4/2014
New research from Moat says [...] most online video ads are played to completion (71 percent), but nearly two thirds of them aren’t being seen or heard upon completion [...] Once advertisers get comfortable that their ads are meeting viewability standards, it’s easy to imagine them measuring ads’ success based on whether they’re actually being seen and heard, too... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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