AdAge - 7/30/15
GroupM is "substantially" growing its current business with Sony's online video service, and in turn, its clients will receive real-time, multiscreen viewability metrics from Crackle. Crackle is utilizing analytics company Moat. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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