Forbes - 7/29/2014
Editors, like it or not, must accept that mobile is changing their jobs again. In fact, it may alter the course of journalism like never before. [...] One of my recent posts READ MOREof three FORBES stories across desktop and mobile devices. The charts I used caught the attention of Jonah Goodhart, co-founder of Moat, [...] Jonah used his tools to dig deeper into the consumer behavior behind the three posts.
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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