Media Future, True [X] - 7/22/2014
With the recent announcement from the MRC “giving a green light to the industry to begin transacting on the new [viewability] metric for the first time,” everyone has begun to take notice and a real focus on attention is finally arriving. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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