The Wall Street Journal - 1/27/15
The firm is betting that by being able to provide a single number for an online ad campaign, the percentage of ad impressions that were both viewable and human, will provide for a more compelling one-stop shop for publishers and advertisers. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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