Forbes - 1/21/15
"In this post I highlighted metrics from Moat’s dashboard (view time and scroll rates) that could be used to compensate what I called Super Journalists. Within days of my posting, 10 of our staffers and contributors asked to see their personal numbers." READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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