AdExchanger - 1/6/15
In 2015, Moat, SimpleReach and other advanced content analytics companies will become forces to be reckoned with. The old guard surely will adapt, but not before the new guards establish de facto standards. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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