IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement Metrics
BusinessWire - 12/20/12
The report was informed and guided by input from the following companies: Brand Keys, Break.com, BrightRoll, BUZZMEDIA, comScore, CondeNast, DraftFCB, Facebook, Forbes, Google, Hulu, Martini, Mediacom, Microsoft, Moat... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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