Glam Media and Moat Establish Industry-Leading Content Analytics That Go beyond Page Views and Shares
PYMTS - 1/22/13
Glam Media, Inc., a leading vertical social media company, today announced it has partnered with Moat Inc., a SaaS analytics company focused on transforming brand advertising online, in establishing industry-leading metrics and benchmarks for measuring content engagement and effectiveness... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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