The Drum - 2/18/15
“One of the most profound and exciting thoughts came from Jonah Goodhart, the co-founder of viewability company Moat…with time spent in digital rising rapidly, we need to move beyond human and viewable to the Eldorado of attention.” READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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