Research Live - 2/12/16
“Validating ad exposure is a crucial stepping stone on a brand advertiser’s path to proving ad engagement and effectiveness,” said Steve Doyle, InSkin Media’s Chief Commercial Officer. “Our partnership with Moat will help advertisers to achieve that.” READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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