Business Insider - 1/28/16
Weed has long been calling on digital marketing platforms to address what he calls the "3Vs" - value, viewability, verification. Facebook, Google, and Twitter have all recently partnered with measurement firm Moat for third-party viewability verification. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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