MediaPost - 12/09/2014
True[X] has launched a new ad exchange and has partnered with Moat to enable advertisers to trade on "human attention instead of impressions or clicks. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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