Digiday - 8/25/11
The click is under assault. Long the success metric of choice in online advertising, the simple measurement is under fire from all sides as a serious impediment to the Web's... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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