Gartner Blog - 8/9/17
"It seemed like there was an opportunity for brand marketers — they needed to figure out digital. We felt like there was a chance to tell a story more effectively in digital — a great business to create there. So we started Moat to make branding work better." READ MORE.
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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