Business Insider - 8/9/17
"The blind spot we've had is attention," adds Roza. "We knew we can get the right ad to the right person. Now, marketers can make way better decisions than they [have historically been able to] do about whether their ads worked." READ MORE.
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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