New York Business Journal - 8/8/2014
This probably comes as no surprise to even the most casual Internet user: Humans can't even see a huge percentage of online video ads, meaning advertisers are wasting millions — if not billions — of dollars buying worthless ads. [...] This week, I tackled the topic with Jonah Goodhart, the cofounder and CEO of ad analytics startup Moat and a founding investor of Right Media. Moat is one of the early companies to be accredited by the MRC to measure viewability. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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