AdExchanger - 7/30/2014
"We do still provide the standard, what I would call 'display metrics.' Things like clicks and click-through rates for all of the native units that are embedded across our site... We also provide a suite of engagement metrics just from us [...] as well as Moat metrics – looking at hover time, in-view time and scrolling depth," said Kelly Andresen, The Washington Post... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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