MediaPost - 4/20/15
Nativo partners with Moat to guarantee 100% viewability for its brand partners. Moat will also provide new engagement metrics and analytics, including tracking on scroll initiation and scroll depth, among other measures. READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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