Digiday - 12/30/11
What makes a viable startup? For the last few years, the question seems not to have been posed by venture capitalists who have flooded the industry with superficially conceived... READ MORE
oat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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