Nielsen Catalina Solutions and Moat Help Marketers Study How Viewability and Attention Metrics Correlate To Offline Sales
Business Wire - 3/21/17
“As an industry we are working to connect viewability and attention metrics to direct revenue impact, which will enable marketers to draw a straight line between their campaigns and business outcomes" READ MORE.
WIRED - 2/14/17
CTO Dan Fichter on developing a fake news metric to make it harder for creators of purposely fake news to make money. READ MORE.
Pixability - 2/2/17
Pixability, a video advertising technology company, partners with Moat to provide measurement directly to agencies and brand advertisers. The partnership provides Pixability’s customers with access to Moat’s viewability and attention metrics. READ MORE.
Moat - 1/17/17
Moat is proud to join the new IAB Tech Lab Coalition for Open Measurement, based on fundamental principles for mobile in-app measurement. Publishers, developers, and advertisers benefit from one set of code, eliminating the need to run multiple SDKs. READ MORE.
The Drum - 1/3/17
"We are partnering with Moat to bring standard viewability measurement to Snapchat, and support Moat as they move the industry forward by delivering a new metric that measures sight, sound and motion of a video.” READ MORE.
Forbes - 1/3/17
President of Moat, a profitable SaaS analytics and intelligence company focused on digital advertising founded in 2010 with over 200 employees. READ MORE.
B&T - 12/19/16
"We are thrilled to work with Blis across all of their campaigns to provide marketers with even greater insight into how their audiences pay attention.” READ MORE.
Gameloft Advertising Solutions Partners with Moat to Power Viewability Measurement and Attention Metrics Across its Mobile Advertising Network
Yahoo! Finance - 12/8/16
"Through this partnership, Gameloft Advertising Solutions offers brands the ability to analyze viewability and attention metrics with greater precision and transact on viewable impressions." READ MORE
Moat - 11/22/16
With the Moat Video Score, marketers and publishers will now have a way to understand and evaluate video on all platforms. Building on top of the great work done by many in the industry around 3rd party measurement of viewability, humanity, and increased transparency, Moat's new framework enables the industry to leverage a single metric to go beyond definitional differences and move toward a continuum model. READ MORE
Moat - 11/9/16
Moat will be the first company to launch independent viewability and attention measurement on Pinterest, providing brands with the tools to better understand the unique value Pinterest provides in capturing consumer intent. READ MORE.
The New York Times - 10/2/2016
“Every other medium has a currency,” said Jonah Goodhart, the founder of Moat. “You can measure time in the same way across platforms even if the impact of time is different on those platforms.” READ MORE
Digital Content Next - 9/26/16
Moat selected to be currency of TrustX Marketplace. READ MORE
Yieldmo Partners With Moat to Build a Foundation for Advancing Mobile Ad Engagement and Attention Metrics
Business Wire - 9/23/16
Together, Yieldmo and Moat will also support the emerging industry shift toward transacting on viewable impressions. READ MORE
Campaign Asia - 8/25/16
“Automation is what programmatic is great at. The mistake people make is thinking that programmatic means you should be buying traffic on tiny websites and aggregating those into volume,” said Jonah Goodhart. READ MORE
Adweek - 7/28/16
Inks deal with Moat to count display and video promos. READ MORE
Moat - 6/9/16
Snapchat has partnered with Moat to enable Moat Analytics on Snapchat video inventory. READ MORE
MediaPost - 5/10/16
By bringing human traffic, viewability and attention metrics together, AerServ believes that advertisers and publishers using its technology will improve the effectiveness of their programmatic direct campaigns. READ MORE
Marketing Land - 5/5/16
Yahoo: “We’re proud to be leading the industry with important partners like Moat.” READ MORE
Digiday - 5/10/16
“We’re seeing over 25 publishers explore selling on time and attention,” said Aniq Rahman, president at Moat. READ MORE
Cheddar TV - 5/4/16
"We think attention is the scarcest resource we all have. When we think about how advertising works, how subscriptions work, it's about did you capture attention," said Goodhart. READ MORE
Yahoo! Finance - 4/27/16
Brand advertisers gain in-depth desktop and mobile analytics to optimize campaign performance for attention. READ MORE
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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