Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls
Oracle - 12/20/18
Oracle Data Cloud today announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. READ MORE.
Oracle Data Cloud Launches ‘Pre-Bid by Moat’ to Help Marketers Identify Brand Safe, Fraud Safe, and Viewable Ad Inventory
Oracle - 11/6/18
Oracle Data Cloud today announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards. Pre-Bid by Moat will be integrated with top DSPs including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp. READ MORE.
Oracle's Moat Joins Google Measurement Partners Program to Help Advertisers Verify Media Spend Performance
The Drum - 7/11/18
The Google Measurement Partners program consists of a roster of 23 companies, including Moat and Oracle Data Cloud and is geared towards helping advertisers verify that their ads are delivered in brand safe environments. READ MORE.
Oracle's Moat Collaborates with Influential to Deliver Viewability and Attention Metrics for Social Media Influencer Campaigns
San Francisco Business Times - 5/14/18
The collaboration incorporates Moat's viewability measurement with Influential's social media influencer marketplace to provide marketers and advertisers deeper insights to better assess their influencer campaign performance. READ MORE.
Oracle - 5/9/18
Moat has been selected to measure viewability and attention signals on the LinkedIn platform, focusing on LinkedIn’s video for Sponsored Content. With the integration, Moat will be the first provider to offer video viewability and attention measurement across the major US digital platforms. READ MORE.
ironSource Expands Programmatic Marketplace with Moat Viewability and Attention Measurement and Mobile Interactive Video Inventory
CMO Magazine - 4/17/18
Oracle Data Cloud SVPs Jonah Goodhart and Robin Opie share new metrics for Australia and discuss the future of digital marketing. READ MORE
Oracle's Moat Adds Invalid Traffic Detection Capabilities, Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic
Oracle - 4/12/18
Moat earns MRC accreditation for detecting sophisticated invalid traffic on desktop and mobile web, and announces new capabilities to improve detection of hidden ads, hijacked sessions, and domain spoofing. READ MORE.
Placed Blog - 4/11/18
New study by Moat, Placed and Integer show viewable impressions improve offline store visit rates by over 50%. READ MORE.
Digiday - 4/3/18
Communicate - 2/27/18
MarTech Advisor - 2/13/18
Unity Technologies uses Moat’s viewability and attention metrics to help advertisers evaluate and maximize campaign performance in mobile gaming. READ MORE.
AdExchanger - 2/8/18
Pixability implements Moat’s viewability and attention metrics for its new tool to monitor video brand safety. READ MORE.
Gartner Blog - 8/9/17
"It seemed like there was an opportunity for brand marketers — they needed to figure out digital. We felt like there was a chance to tell a story more effectively in digital — a great business to create there. So we started Moat to make branding work better." READ MORE.
Business Insider - 8/9/17
"The blind spot we've had is attention," adds Roza. "We knew we can get the right ad to the right person. Now, marketers can make way better decisions than they [have historically been able to] do about whether their ads worked." READ MORE.
PR Newswire - 6/23/17
Jonah Goodhart and Noah Goodhart, Co-Founders of Moat, named 2017 EY Entrepreneurs of the Year in Digital Media. READ MORE.
Moat - 5/30/17
Snap Inc. is extending its partnership with Moat to include brand safety on the Snapchat platform. Marketers working with Moat and Snapchat can now gain viewability, attention, and brand safety guidance to help ensure their brands are seen and engaged with in a safe environment. READ MORE.
Adweek - 5/22/17
CTO Dan Fichter is named in Adweek's MarTech Superstars. READ MORE.
Adweek - 5/16/17
Fox is teaming with NBC to use analytics data from Moat and will incorporate Moat's video quality score across all linear and digital platforms. READ MORE.
NiemanLab - 5/2/17
Moat and Storyful, in partnership with CUNY School of Journalism, create Open Brand Safety Framework to combat fake news. "My long-term hope is Storyful and Moat will support a flight to quality, helping advertisers and platforms not only avoid fraudulent content but support credible and trustworthy media.” - Jeff Jarvis, CUNY School of Journalism. READ MORE.
Nielsen Catalina Solutions and Moat Help Marketers Study How Viewability and Attention Metrics Correlate To Offline Sales
Business Wire - 3/21/17
“As an industry we are working to connect viewability and attention metrics to direct revenue impact, which will enable marketers to draw a straight line between their campaigns and business outcomes" READ MORE.
WIRED - 2/14/17
CTO Dan Fichter on developing a fake news metric to make it harder for creators of purposely fake news to make money. READ MORE.
Moat was founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath. The company develops technologies and products for brand advertisers and premium publishers. Moat's products include Moat Intelligence and Moat Analytics. The company's founders previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007.
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